About Us
Just like diamonds evolve over time, Sim Diam has made its shine evident in the world of these sparkling beauties. Honing ourselves for more than 20 years, we have earned our edge with innovation, excellence and integrity.
Roshan Sethia established Sim Diam in 1998 and since then, it is a well-respected name in the business. Leading global players trust us because we offer high quality Round, Fancy cut and Precision cut Diamonds as well as Jewelry. We’ve earned our reputation as the preferred manufacturers, distributors and exporters due to our commitment to quality, perfection and ability to nurture long-lasting relationships with our clients.
Sim Diam believes in creating a balance between using the latest technology to satisfy our clients expectations and protecting our planet. For us, business and environment should co-exist in a mutually beneficial way.
Our company is steered by an excellent team of visionaries, expert craftsmen and knowledgeable representatives who have been the embodiment of our brand values and taken us from one milestone to the
Roshan Sethia
Our Vision
To exhibit the best standards of quality, precision and excellence in Diamonds and Jewelry, and forge lasting partnerships with businesses across the globe.
Our Mission
To be the first choice and most trusted brand for Diamonds and Jewelry.
Valuing Talent
We are proud of the team that we have created. Like Diamonds, they each add a new facet to our diverse team, bringing innovative solutions and futuristic ideas to the table. Our team is a rich mix of highly skilled craftsmen for whom excellence and precision are non-negotiable, executives who are sharp, passionate and self-driven, and support staff whose dedication is remarkable. We have created a SIM DIAM family within our team, providing them with safe and clean working conditions, and ensuring that they work reasonable hours to maintain the work-life balance.
SIM DIAM has team members who are deeply aligned to the company’s vision and goals, which makes conquering every challenge and achieving every success possible.
Redefining Client Relationships
The most important principle that guides our business interactions is that we regard our clients as partners, our involvement surpasses transactional commitments. We invest ourselves in building relationships on the unwavering foundation of trust, mutual respect and appreciation of each other’s inherent willingness to add value and grow together. This has both strengthened our synergy and has created highly enriching and satisfying business relationships.
Doing Business Responsibly
To exhibit the best standards of quality, precision and excellence in Diamonds and Jewelry, and forge lasting partnerships with businesses across the globe.
We always strive to:
Adhere to ethical
business practices
Promote efficient resources
and energy to reduce and
prevent pollution
Uphold fundamental human
rights by treating workers with respect,
encouraging a diverse workforce and providing
a safe working environment
Comply with the applicable
laws in the countries in which
we operate and manage business risks appropriately